Account-based marketing for spa and salon SaaS
Here is how we helped build nuance for a SaaS product catering to spa and salon industry helping them reach their clientele, one user at a time.
Zenoti is a SaaS (Software-as-a-Service) platform that offers solutions for the spa, salon and med-spa industry, especially with online bookings, appointment scheduling, customer management, marketing, billing and payments. Zenoti uses account-based marketing to reach target audiences with bespoke communication on various aspects of their service, thereby requiring an agile software and marketing function in their portal.
We worked with Zenoti on a complete rebuild of their marketing website, a feature integration for monitoring internal team performance, and an ROI calculator. We helped them create a seamless storefront experience that ensured clarity and focus on the quality of their product.