With businesses expanding their global reach, effectively communicating with customers in their native language has become increasingly crucial. This is especially true when companies try to connect and engage with the target audience through video content.

As internet penetrates the furthest corner of the globe, the search for language-specific content has skyrocketed. The auto-complete feature on the YouTube search bar gives a glimpse of what people want to see (more specifically, hear). Almost every tutorial and informational video are suffixed with + in "Vernacular language."

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Recent surveys show that over 55% of internet shoppers prioritize accessing information in their native language before purchasing. And with 75% of the global population not speaking English, localization strategies are crucial for businesses and creators looking to expand their reach.

For creators and companies targeting a country like India, the challenge is amplified due to its diverse linguistic landscape, with over 22 major spoken languages.

The cost and effort of producing a high-quality video that effectively communicates a message or telling a story in multiple languages is overwhelming. As a result, multilingual videos seem like a luxury rather than a necessity –even when it's not.

Creators and companies with limited resources are generally left with an obvious choice of spending resources on other aspects of videos rather than localization.

This problem is addressed and solved by Dubverse- A Generative AI Startup which translates and dubs videos in 30+ languages at the click of a button.

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Behind the scenes:  Solving One Video – One Language Challange

Varshul and Anuja, Founders of Dubverse, are driven by a grand vision: to democratize video production by leveraging the power of AI. They believe that human creativity should be enhanced by a Synthetic Media engine that would streamline the highly inefficient process of video creation existent today.

Focusing initially on the challenge of language barriers in video content, Dubverse aspired to make multilingual videos a norm. 

As the founders set out to revolutionize the world of video production, their journey is supported by vital funding from a key investor: Kalaari Capital. Fuelled by the backing, the founders can focus on their mission confidently, knowing they have the resources they need to make a real impact in the industry.

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The Quest for Niche Talent

As Dubverse continued its journey, the team encountered a unique challenge: finding the right talent to help scale its dubbing platform. They needed a Software Architect with expertise in FFmpeg and extensive experience scaling video platforms.

The hiring was a significant challenge primarily due to the niche nature of the requirement - finding someone with extensive experience in both scaling video platforms and FFmpeg, which is not a common skill set in the job market.

The need for this talent was critical to the success of Dubverse's mission. The ability to scale their platform and make their backend more robust was essential to ensure they could continue meeting the demands of a rapidly growing global market.

Without the right talent to address these challenges, Dubverse risked falling behind in a highly competitive industry. However, thanks to their persistence and our luck, we approached Dubverse at the right time.

The "Default" Way of Hiring

When we received Dubverse's hiring request, we were excited to take on the challenge. We considered the specific requirements for the position, including the job description, budget, and desired level of developer expertise.

We knew that Dubverse was looking for someone with a unique skill set, and we were set to provide a customized solution that met their needs.

Our team got to work manually screening and hand-picking the best candidates from our pool of pre-vetted developers. We ensured they had the right experience and skills to excel in the Software Architect role at Dubverse.

Dubverse was quickly connected with several highly skilled and passionate candidates who perfectly fit their team. They were able to find and hire an ideal Software architect with 8+ Years of Experience who previously worked for Microsoft—the exciting part – All of this just within one week.

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Hear it Yourself

Varshul, one of the Co-founders of Dubverse, has over 9 years of experience in senior roles in the tech industry, including serving as a Research Lead and Head of Data Science. His extensive knowledge and expertise in these fields have allowed him to make insightful decisions and develop innovative solutions to complex problems.

As a second-time founder, Varshul has already experienced the challenges and successes of starting and scaling a business. His understanding of what it takes to build a successful startup is evident in Dubverse's growth and accomplishments.

When he shared with us that Default had helped him find the perfect candidate for Dubverse's niche requirement, we were thrilled to have impacted his journey. His testimonial speaks volumes about his level of trust and satisfaction with our services.

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"We described our requirements to their team and within a day, got a couple of relevant profiles. We interviewed and were able to hired a senior backend developer with the exact experience we were looking for, all within a week. We were amazed at how quickly and smoothly the process went, and we couldn't be happier with our new hire. This really takes weeks and months with a typical hiring agency. With agencies, the to and fro and the coordination is back breaking with no results.

If you're a startup looking to hire vetted developers quickly, I highly recommend trying Default. They helped us find a niche senior developer in just a few days, and I'm confident they can do the same for you."

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Dubverse- Beyond Translation and Dubbing

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Dubverse has shown tremendous potential in solving the language barrier problem in the video industry. Yet, the founders are visionary in their approach, seeking to harness the power of generative AI to streamline and enhance the entire video creation process.

To achieve this vision, Dubverse has taken a step further by incorporating AI to enhance other video production processes. This has allowed them to provide even more features to their users, such as an AI subtitle generator, text-to-speech functionality, video workflow management, collaboration tools, and even voice cloning. With these added features, Dubverse has cemented its position as a trailblazer in the video creation industry, providing a comprehensive solution for creators to reach a global audience in their native language.

As Dubverse continues to grow and expand its reach, Default is proud to have played a small part in its journey. We will continue to support startups like Dubverse by providing them with the right tech talent they need to achieve their goals and bring innovative solutions to the world. Together, we can make a difference and break down barriers to communication, no more one video at a time.

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