Product Hunt - The Mecca of every entrepreneur, tech enthusiast, or student who want to launch their product. PH is the go-to stage for every maker looking to get initial traction, honest feedback and find the market fit for their product.

However, launching a product is tricky because you don’t just want to post the product but to get off the ground. You would want the contributors, tech people, early adopters, and developer community to use it, talk about it, share it, and, most importantly, review it. 

But how would your product stand out in such a large community of contributors where thousands of software and apps being launched every month? Even if you have a great product, it doesn’t matter unless it launched with a splash and creates a buzz in the community. That is where you need help – Product Hunt Hunters: The Influencers of Tech World.

Let’s see who product hunters are, how they could help in a successful launch, and how to find the best hunter for your product. We have  also added a list of the most successful hunters with their interest and niche.

But before we jump to it, here is a quick round of FAQs to clear out some terminologies and queries about Product Hunt, 

What does hunting mean?

Hunting refers to the act of submitting a product on Product Hunt.

Who is a Maker?

A maker is anyone who creates a product.

Who can hunt products on PH?

Anyone can hunt products on Product Hunt but not companies or brands. The user must be at least seven days old on the platform before submitting the product.

What is an upvote?

An upvote is a way of showing support for a product on Product Hunt. The more upvotes a product has, the more popular it becomes.

What is the best-rated product and most-followed product?

Product hunt lists the best-rated and most popular products every month. The best-rated product is the one that has received the highest rating from the product hunt users. The most followed product is the one that has the most followers on the platform.

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Who are Hunters?

Technically, anyone who submits a product on the Product Hunt platform is a Product Hunt Hunter. Hunters can be entrepreneurs, investors, tech lovers or enthusiasts keen to spot innovative products and share them with others.

However, in colloquial, a hunter is an active member of the Product Hunt community who regularly hunts on the platform, has a large follower base, and built up a reputation for their product recommendations. 

Any article or content mentioning finding a hunter or approaching a hunter means the “Influencer,” not just anyone who simply posts the products on the platform. 

This article is about finding the best hunter to launch your product with maximum impact. 

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Why not Hunt yourself?

The first question that pops up- If you are the maker, why do you even need to someone else to launch your product?  Why not just create a profile and submit it yourself

To answer this, let’s look at the purpose of launching the product on the Product Hunt platform.

Product Hunt allows product makers to showcase their new products and get feedback from a 

• Increased visibility: Launching your product on the platform can increase your visibility, help you reach a wider audience, and gain initial brand recognition.
• Early feedback: The Product Hunt community comprises early adopters, entrepreneurs, and tech enthusiasts who can provide valuable feedback on your product. This can help you refine your product and improve before launching it to a broader audience.
• Networking opportunities: The platform also helps you connect with other entrepreneurs, potential customers, and investors interested in your product or industry. 
• Validation: A successful launch can validate if your product solves a real problem. It is also beneficial in finding product-market fit. This can be especially valuable when seeking funding or attracting customers.

It’s all about creating buzz, getting feedback, and connecting with the right audience. However, everything goes in vain if your product is not visible. You might be a good maker but its not necessarily makes you a socializer or marketer. Hunting yourself might not give you the traction you are hoping for.

A hunter already has a strong follower network built around him. So, it creates a splash whenever he/she posts or advocates a product. 

Understand this with a social media analogy, a hunter on Product Hunt is like a social media influencer with a large and engaged following. Just as an influencer can help a brand reach a wider audience and gain visibility on social media, a hunter can help a product maker gain visibility and reach.

Hunters also guide you on improving your product, creating a compelling pitch, and engaging with the community effectively. Working with a hunter can increase the odds of a successful product launch.

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Finding the Right Product Hunt Hunter

Before you go out looking for the hunter with the best track record and highest number of upvotes, make one thing clear – it’s not about finding the best hunter, it’s all about making your product visible to the right people.

So, even if you want to launch a product for a very niche market, supposedly book lovers, there is no point in approaching a PH hunter interested in the gaming industry and having reach over gaming community..

Here are the steps to find the best product hunt hunter:

Step 1: Identify Your Product Category

Product Hunt covers various categories: tech, design, mobile, gaming, and more. By identifying your product category, you can narrow your search to hunters who are most likely to be interested in your product and have built a following for the specific industry or niche.

Step 2: Search for Product Hunt Hunters

The best place to start is, of course, the Product Hunt website. Each product page has the name of the hunter who hunted the product. 

You can search apps similar to your niche and view their hunters. It is mentioned just below screenshots of the product. Hunter is marked with an "H" in blue, while Makers are marked with an "M”. You can click on their pic to open their profile. 

You can also find hunters through:

1. Upvote bell Leader board: The top 100 hunters, based on the number of upvotes, are featured on the Upvote Bell Leader board. You can check out their profiles to see if they fit your product well. Here is the link
2. Twitter: Visit the Official page of Product Hunt (https://twitter.com/ProductHunt) and see the engagements, tweets, retweets, and replies. It would help you to find the most active hunters.
3. LinkedIn: You can search for the hunters working on Product Hunt through filters. You can also easily see their activities, current engagements, and posts on their profile.

Step 3: Evaluate Their Experience and Engagement

Look at their product hunters profile and see how many products they have hunted, and what kind of products they typically hunt. This is important as the hunter must be interested in your product and he/she must have a good reach to the audience you want to showcase your product.

Besides check out the following to analyze their potential reach

• Number of Followers, Points, and Day Streak on their PH profile
• Number of Products hunted
• Total number of upvotes received average upvotes received on each hunt (on Upvote Bell Website)
• Number of followers on other social media platforms

Step 4: Shortlist 

Shortlist the hunters who best fit your product based on their experience, engagement, and alignment with your product's niche. Contact multiple hunters and start a conversation to gauge their interest in hunting your product.

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Top 15 Product Hunt Hunters of 2023

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Best practices for engaging with Hunters

Engaging with hunters is essential to promoting your product on PH. Here are some best practices:

1. Personalize Your Outreach: When you reach out to a hunter, make sure your message is personalized and tailored to them. Start by addressing them by name, and then explain why you think your product would be a good fit for them. Be specific and highlight the features of your product that you think they will find most interesting.

1. Be Brief and to the Point: Hunters are busy people, so keep your message brief and to the point. Start with a catchy subject line that will grab their attention, and then get straight to the point. Try keeping your message between 150-200 words and ensure it's easy to read and understand.
2. Provide Value: When engaging with hunters, offer them something that will make their job easier or help them somehow. For example, you could offer to give them early access to your product or provide them with a discount code for their audience.
3. Engage with them through other channels: Follow the hunters on other social media platforms. Engage and interact with them by commenting or sharing on their post, replying or retweeting their tweets, etc. 
4. Follow Up: If you don't hear back from a hunter, don't give up. Follow up with a friendly reminder a few days later. Be polite and respectful, and don't be pushy. Remember that hunters receive many messages, so it's possible that they simply haven't had a chance to respond yet.

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Do you need to pay hunters to launch your product?

Ideally, you don’t need to pay hunters to launch your product. Product Hunt is a community-driven platform where users can share and discover new products. Product Hunt or the product creators do not pay the community members who discover and feature products.

However, some hunters may offer paid services to help you promote your product or increase your chances of getting featured on the platform. For example, some hunters may offer to review your product and provide feedback, or help you craft your product description to make it more compelling.

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In a Nutshell

Launching your product on Product Hunt can be a game-changer , but it requires more than just submitting products on the platform. You would need to expose your product large and engaged community of tech enthusiasts to get honest feedback and validation, find product-market fit, initial traction, and early users. Product Hunt Hunters have a greater reach and deep understanding of the platform and its community. 

However, it's essential to select the right hunter with an interest in your industry and target audience to ensure that your product is presented in the best possible light. By leveraging the power of Product Hunt and partnering with the right hunter, you can gain valuable exposure, feedback, and validation for your product and take it to new heights in today's competitive marketplace.

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FAQ Section

What does a Product Hunt hunter do?

A Product Hunt hunter is a member of the Product Hunt community who discovers and shares new products, provides feedback and comments on other products, and helps promote products they believe in.

When should I launch on Product Hunt?

The best time to launch on Product Hunt is on a Tuesday or Wednesday, as these are the days with the highest traffic on the platform with maximum competition. You can also launch your product on Saturday and Sunday with low traffic and low competition. You have better chances of getting your products featured on weekend with low traffic.

How much does it cost to promote on Product Hunt?

Product Hunt is a community driven platform that does not charge any fees for launching or promoting a product on their platform. However, there may be costs associated with promoting your launch on other channels, such as social media or paid ads.

How do you get #1 on Product Hunt?

To get to the top of Product Hunt, you need to have a well-designed product that solves a real problem, a strong launch strategy, and a community of supporters who can upvote your product and spread the word. It's also important to engage with the community and respond to feedback and questions in a timely manner. Approaching a product hunt hunter to launch your product could also give you a leverage.